Imbeju Sauti Moja concert to light up the CRDB Bank Marathon 2026

Tanzania is set to witness one of the biggest entertainment and charity weekends in its history as the IMBEJU Sauti Moja Concert makes its debut as part of the seventh edition of the CRDB Bank International Marathon 2026, bringing together global music icons, thousands of fans and a shared mission of transforming lives.

Headlined by American R&B superstar Trey Songz, alongside celebrated African and Tanzanian artists will feature in the inaugural IMBEJU Sauti Moja Concert which will take place on Friday, August 14, at TTCL Grounds, Kijitonyama, officially opening a weekend that culminates with the CRDB Bank International Marathon on Sunday, August 16.

Gracing the launch, CRDB Bank Group Managing Director and Chief Executive Officer, Dr. Abdulmajid Nsekela described the introduction of IMBEJU Sauti Moja as a strategic evolution of the Marathon, transforming it into a complete weekend experience that combines sports, music, creativity and social impact.

“The concert gives the Marathon a new identity beyond charity running. It creates an entire weekend where entertainment and giving back come together, attracting broader participation while strengthening our investment in communities, especially young people,” says Dr. Nsekela.

He notes that the initiative aligns with the Group’s EVOLVE 2023–2027 Strategy, which prioritizes youth empowerment, financial inclusion and sustainable community development.

According to Dr. Nsekela, Tanzania’s youthful population possesses immense creativity and entrepreneurial potential, and platforms such as IMBEJU Sauti Moja are designed to connect talent with opportunities, knowledge, markets and networks that can accelerate economic participation.

“This is more than a concert. It is a long-term investment in the next generation that will shape Tanzania’s future economy,” he emphasizes.

Speaking during the launch of the Marathon’s seventh season in Dar es Salaam today, CRDB Bank Foundation Managing Director, Tully Esther Mwambapa, said the concert represents a bold new chapter in the Foundation’s journey of using innovative platforms to improve lives.

“For six seasons, the CRDB Bank Marathon has united people through sport to spread smiles and hope. This year, we are expanding that mission by harnessing the unifying power of music. IMBEJU Sauti Moja is not a separate event; it is an extension of the same purpose of bringing people together to create opportunities and improve lives,” she says.

She explains that the name IMBEJU reflects the Foundation’s flagship empowerment programme dedicated to issuing seeds of opportunity for young people, women, innovators and entrepreneurs, while Sauti Moja symbolizes the collective voice of individuals coming together for one cause.

“Every concert ticket purchased will be more than admission to an unforgettable night of entertainment. It will be an investment in hope, empowerment and a better future for Tanzanians,” she adds.

The introduction of IMBEJU Sauti Moja also marks another milestone in CRDB Bank Marathon’s ambition to become one of Africa’s premier sporting and lifestyle events, combining athletics, tourism, entertainment and community development under one internationally recognized platform. The Marathon has steadily expanded beyond Tanzania into Burundi and the Democratic Republic of Congo, reflecting its growing regional influence.

Organizers expect thousands of participants from across Tanzania and beyond to attend the concert before joining runners, families, fitness enthusiasts and corporate teams at the Marathon two days later.

Registration for the Marathon and tickets for IMBEJU Sauti Moja are now available through the official CRDB Bank Foundation platform. The public is encouraged to register early and become part of a movement where every ticket purchased and every kilometre run contributes directly to supporting children requiring life-saving heart treatment, mothers facing high-risk pregnancies and youth empowerment initiatives through the IMBEJU programme.

As excitement builds toward August, IMBEJU Sauti Moja promises to deliver an unforgettable celebration where world-class entertainment meets a meaningful purpose—proving that when music, sport and generosity unite, they can inspire lasting change.